Escape Club builds on more than a decade of Escape Brooklyn’s point of view, translated into tools for how people actually plan trips now.
It brings together a considered mix of getaways from Upstate New York and beyond — places chosen for design, atmosphere, and a strong sense of place.
The Escape Club App lets travelers filter by what really shapes a stay — fireplaces, saunas, trail access, thoughtful architecture — while the Escape Club Newsletter shares exclusive partner offers and travel ideas that make the leap from inspiration to booked time away.
Explore the both sides of Escape Club below, and browse the gallery for a closer look at the visual language behind the project, including editorial features, photography, and other assets that define the Escape Club approach.
Escape Club:
Web App
Product & Creative Director
Product vision and UX direction
Brand and visual identity design
Content strategy and photography
40+ hospitality partnerships
25,000 sessions from 7,000 unique visitors during its launch phase
What Makes It Unique
Design-forward stays — Hotels + vacation rentals selected for architecture, style, and atmosphere
Smart filters — Fireplaces, saunas, trail access, great design, etc.
Booking made easier — Compare availability across lodging types
Local depth — Linked to Escape Brooklyn guides for dining, culture, outdoor recreation
Editorial backbone — Built from a decade of trusted Escape Brooklyn storytelling
Member perks — Exclusive offers & trip ideas through the Escape Club newsletter
A growing ecosystem — Group trips + destination-based recommendations launching
Escape Club:
Substack Newsletter
Founder, Editor & Creative Director
Editorial vision and curation
Partner relationships and offer development
Content strategy across travel and real estate
Member experience and programming for a 15,000-subscriber audience
What Makes It Unique
Member-only offers — Exclusive booking perks and seasonal discounts from trusted Escape Club partners
Paid and free editorial programming — A mix of subscriber-only content and open access features across travel and real estate
Signature editorial formats — One-offs, destination guides, Top 10s, Top 5s, sponsored content, and weekly paid subscriber features, alternating between exclusive real estate and travel series
Actionable trip ideas — Editorial guidance designed to move from inspiration to booking, without overwhelm
Local depth — Dining, culture, and outdoor context drawn from a decade of Escape Brooklyn guides and insider knowledge
A direct connection to Escape Club — Early access to new partners, features, and evolving offerings